
Topic
What a sustainability consultant actually does at a hotel
The job title is everywhere in hospitality. The work behind it is narrower, more technical, and more measurable than most operators expect.

The job title is everywhere in hospitality. The work behind it is narrower, more technical, and more measurable than most operators expect.

The brand grew to more than 125 luxury properties in 2026 and named a recommended tech provider. Here is how an operator reads both moves.

Eco operations earn their keep on the P&L first. The marketing story comes second.

A 50-key midscale signing beyond the metros reads as momentum. The evidence behind that reading is thinner than the release suggests.

What actually separates a bag that lasts a decade from one that fails by year two — and how to read the difference before you pay.